Start today creating targeted and
ROI- (Return On Investment) driven marketing campaigns and improving your web site design and content.
In short...
Google Analytics is an analysis tool that allows you to determine how the Internet users enter your web site, how they visit and navigate it, and how they become customers.
In other words, it allows you to increase and improve the results of your online activities.
The product
Google Analytics includes many attractive features which benefits everyone, from Senior Executives to Advertising and Marketing Professionnals and from web sites owners to content developers.
Below is a list of some of the key features :
-
Keywords and Campaigns comparisons:
Tracks and compare all your ads, e-mail newsletters,
affiliates and referral campaigns, paid links and keywords on Google and other search engines.
-
Customized Dashboards :
No more digging through piles of reports. Put all the information you need on a custom dashboard that you can e-mail to other persons.
-
Web Site internal Search:
Find out how your visitors search and navigate your web site, what they are looking for and what they find.
-
Benchmarking:
Find out whether your web site usage metrics under- or out-perform those of your Industry. Benchmarking compares your key metrics against aggregated performances metrics whilst preserving the anonymity and confidentiality of your datas.
-
Trends and Dates comparisons:
Select and compare time periods and ranges without loosing sight of the long-term trends.
-
E-commerce Tracking:
Track your visitors visits paths, from campaigns and keywords and up to the transactions, determine the loyalty and latency metrics and identify your revenues sources.
-
Funnel Visualisation:
Spot the site pages where the visits result in lost conversions
and the next web destination of the customers who leave your site.
-
Site Overlay:
Display traffic and conversion information for every link, as you browse your site, with no download required.
-
E-mailing Reports:
Schedule or e-mail customised and personalised reports that contain exactly and only the information you want to share.
-
Geo-Targeting:
Find out where your visitors come from and identify which are the geographical markets with the highest potentials.
To install and set up the product, or to know more about it, simply contact us !
